Consumer Opinions Matter – The Social Proof Era
By Heidi Springstube 06/28/16 A Product Purchasing Journey Let me start out by taking you through a scenario. Imagine you are a photographer and you need a new camera. The one you are currently using is fine, but hey it’s time for an upgrade. You aren’t exactly sure which …
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Managing Your Online Reputation by Asking for Reviews
01/12/16 In today’s digital marketplace, reputation plays a central role in the consumer decision making process. 70-90% of a buyer’s journey is completed before engaging with a vendor.1 This is because consumers are cautious. They search through tons of content – researching both the product and the provider in order to …
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The 10 BEST Tips for Using Google+ & Yelp Review Guides to Increase the Number of Your Reviews!
by Christopher Hytry Derrington 01/07/2016 1. Link from your company’s website directly to your Google+ and/or Yelp page. If you do not have review pages set up, you will have to create them and have the links added to your website. Ask your IT person to add them if you …
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6 Essential Elements for Perfecting your Email Signature
by Heidi Springstube Your email signature is an extension of a handshake. It’s a “how do you do” of sorts. Many people see your signature for the first time in an email and that is the first impression you are giving them of you and your company. You are telling …
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How to Optimize your Email Subject Lines for Better Engagement
by Mike Fowler The subject line, though small, is one of the most important tools in your email communications arsenal. It is the gateway to your email’s content. You can have the most compelling argument in your email, but first you have to convince your reader to open the door …
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3 Departments That NEED to Promote Using Emailing Signatures
Email is not going anywhere. It remains the most popular means of communication for businesses both within the company and when contacting customers. This is why it is important to look at every email as an opportunity to increase your brand’s reach. Your email signature is your last impression, but …
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Anatomy of a Killer Email
The average office worker is in contact with roughly 121 emails a day. This is a crazy amount! How are you supposed to make sure yours does not get lost in the shuffle? Create a killer email. Produce an irresistible piece of information that appeals to your target audience. This …
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Marketing… Put Your Hard Earned Money to Good Use
by Heidi Springstube Why are you wasting money on a billboard, hoping someone glances at it? Why are you putting money into direct-mail cards when all they do is help start that summer campfire? Do you have email? I’m willing to bet you do! According to statistics taken in 2014, …
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How to Use Your Email Signature as a Sales Tool
Email remains the most effective means of communication for businesses. Odds are your business sends upwards of hundreds of emails a day to current clients, potential clients, vendors and other various contacts. Did you know you could turn each of these emails into your own personal sales tool? Here’s how! …
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The WORST Signatures I’ve Ever Seen, Don’t Let Yours be One
by Heidi Springstube Let me start by telling you that we are in a business that deals with, creates, and turns around email signatures on a daily basis….so we have the experience for guidance. I work in our Design Center where I customize everything! I take your signature line for …
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