Keeping up with Technology using Email Branding
by Heidi Springstube The year is 2016. People have become detached from society and scramble to their cellphones, tablets, and other devices in fear they will miss something by unplugging. We live in a society where everyone is utterly dependent on their mobile devices, and why shouldn’t they be? The …
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You Need Email Branding Right Now… and Here’s Why
By Heidi Springstube 02/18/2016 I’m going to start this off with a simple question: Does everyone who has an email experience with you visit your website first? If you said no, you are correct! Many professionals are contacted through an email from a new customer. They may have heard about …
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What is Email Branding?
by Heidi Springstube 03/31/2016 While reaching out in conversations, I occasionally get the opportunity to talk to our customers and/or friends and family about email branding. When I recently spoke to a potential customer she fired back at me, “What the heck is email branding?” I was taken aback by …
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Consumer Opinions Matter – The Social Proof Era
By Heidi Springstube 06/28/16 A Product Purchasing Journey Let me start out by taking you through a scenario. Imagine you are a photographer and you need a new camera. The one you are currently using is fine, but hey it’s time for an upgrade. You aren’t exactly sure which …
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Managing Your Online Reputation by Asking for Reviews
01/12/16 In today’s digital marketplace, reputation plays a central role in the consumer decision making process. 70-90% of a buyer’s journey is completed before engaging with a vendor.1 This is because consumers are cautious. They search through tons of content – researching both the product and the provider in order to …
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The 10 BEST Tips for Using Google+ & Yelp Review Guides to Increase the Number of Your Reviews!
by Christopher Hytry Derrington 01/07/2016 1. Link from your company’s website directly to your Google+ and/or Yelp page. If you do not have review pages set up, you will have to create them and have the links added to your website. Ask your IT person to add them if you …
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6 Essential Elements for Perfecting your Email Signature
by Heidi Springstube Your email signature is an extension of a handshake. It’s a “how do you do” of sorts. Many people see your signature for the first time in an email and that is the first impression you are giving them of you and your company. You are telling …
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How to Optimize your Email Subject Lines for Better Engagement
by Mike Fowler The subject line, though small, is one of the most important tools in your email communications arsenal. It is the gateway to your email’s content. You can have the most compelling argument in your email, but first you have to convince your reader to open the door …
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3 Departments That NEED to Promote Using Emailing Signatures
Email is not going anywhere. It remains the most popular means of communication for businesses both within the company and when contacting customers. This is why it is important to look at every email as an opportunity to increase your brand’s reach. Your email signature is your last impression, but …
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Anatomy of a Killer Email
The average office worker is in contact with roughly 121 emails a day. This is a crazy amount! How are you supposed to make sure yours does not get lost in the shuffle? Create a killer email. Produce an irresistible piece of information that appeals to your target audience. This …
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