Keeping up with Technology using Email Branding
by Heidi Springstube The year is 2016. People have become detached from society and scramble to their cellphones, tablets, and other devices in fear they will miss something by unplugging. We live in a society where everyone is utterly dependent on their mobile devices, and why shouldn’t they be? The …
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How to Optimize your Email Subject Lines for Better Engagement
by Mike Fowler The subject line, though small, is one of the most important tools in your email communications arsenal. It is the gateway to your email’s content. You can have the most compelling argument in your email, but first you have to convince your reader to open the door …
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