Anatomy of a Killer Email

Anatomy of a Killer Email

The average office worker is in contact with roughly 121 emails a day. This is a crazy amount! How are you supposed to make sure yours does not get lost in the shuffle?

Create a killer email. Produce an irresistible piece of information that appeals to your target audience. This could be anything from introducing a new product or service to introducing clients to a new staff member.

You also need your email to be more than just a subject line and a few paragraphs in the body. A truly effective email is made up of several additional parts. Below is an explanation of these parts, as well as how to best use them in your next email.

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“From” Label: This label is important because readers use it to decide whether they are going to open the email. A good idea is to use name@company.com as this helps readers identify with both the business, and perhaps their individual contact.

Subject Line: Along with the from label, the subject line is a deciding factor for if your email will be opened. It is the second thing that readers see. Try to use a descriptive yet appealing title that will grab your reader’s attention.

Pre-header: This is the information in an email that follows the subject line. If there is not a pre-header designated, oftentimes the first line of the email is used. Take a minute to assess whether or not this is enticing enough to make the recipient want to read more.

Body Content: Here is where you want to deliver your message. The key is to write with a purpose. Is this email mean to be informative, promote a product or explain a how-to? Be sure to provide some type of value to your reader, otherwise your open rate will drop dramatically with your next email.

Links: Are there any pages on your website that could expand upon your email topic? Share them with your readers!

Call to Actions: This is where you explain to your readers what you would like them to do next. Are you offering them a free download? Do you want them to call your office? Include a button that clearly states what you would like them to do.

Signature: You guessed it! No email would be complete without a branded email signature by yours truly. The end of a great email should include a branded signature, complete with all of your contact information, picture and social profile links. We can help with that!

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