How to Use Your Email Signature as a Sales Tool

Email remains the most effective means of communication for businesses. Odds are your business sends upwards of hundreds of emails a day to current clients, potential clients, vendors and other various contacts. Did you know you could turn each of these emails into your own personal sales tool? Here’s how!

Include a link to your homepage.

What better way to drive people to your website than with a link right there in your email signature? Just remember to make it worth their time. Clearly explain what your company is about on your homepage to give visitors a clear understanding of who you are and what you can offer them. This is a great way to increase brand awareness.

Suggest your blog

Does your company keep a current blog? Let your contacts know about it with a link in your signature! Make sure to include calls-to-action in your blog posts to convert these readers into customers.

Connect on Social Media

If you haven’t done so already, be sure to include your social profile links in your signature! This makes it easier for people to find and connect with you. Make it a priority to update these profiles regularly with not only informative but also engaging content.

Promote

Have you recently released an eBook or white paper you are trying to promote? Include a link! This lets your customers know that you are serious about your business and automatically gives the implied impression of an industry leader.

Special Offers

Include your latest special or offer in your email signature. This is a great way to highlight it and increase interest beyond other marketing efforts. Customers are more likely to consider it if they believe you support it.

These are just a few of the ways we can help turn your email into a sales tool. Contact us today to see what email branding can do for you!